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Our direct client, a well-established leader and fast-growing company in a thriving industry, seeks an experienced Senior CRM Marketing Data Analyst to join their growing team.   This is a key role:

– Serving as the subject matter expert for customer data and database insights for the company 
– Responsible for using data-driven insights to achieve measurable marketing results. 
-Supports the planning of all aspects of our cross-channel marketing campaigns with a specific focus on database segmentation and analysis to support retention and new customer acquisition
– Provides reporting and actionable insights to improve marketing campaign performance and customer journey touches through KPI setting/tracking, A/B testing, journey building, and ongoing optimization of segmentation strategies. 
–  Is accountable for helping better understand our customers and key performance metrics in order to deliver more effective, personalized communications and drive growth.

Note this position is Hybrid, requires 1-3 days a week onsite working with the team at headquarters in the Norwalk CT office.  We are only interested in candidates who can meet the hybrid requirement.  

KEY RESPONSIBILITIES:  

• Develop strategies to leverage guest insights for actionable improvements in our marketing campaigns and the customer journey. 
• Assist with detailed results reporting and analytics. Analyze results across housefile brochure marketing and new customer acquisition efforts, conducting the backend response & ROI analysis. Analyze reports to provide actionable insights to the broader marketing team. 
• Support development and execution of housefile circulation plans, brochure planning, matrices and multi-channel plans.
• Support efforts to improve segmentation and optimization of lists. 
• Evaluate A/B test results to translate results into insights and recommendations (i.e., audience, offer, creative, timing, retention, cross-sell etc.)
• Support acquisition programs including assisting with direct mail customer acquisition efforts, the largest driver of new clients
• With support from external agencies, continually test and refine channels, strategies, and tactics to improve conversion rates and cost per acquisition. Monitor weekly pacing and performance, making adjustments to optimize. 
• Uncover opportunities for growth and optimization by testing hypotheses, and analyzing marketing tactics. 
• Work closely with the Business Analytics team and the IT department to identify required data for forecasting/reporting and to support the Marketing Team’s data infrastructure needs. 

SKILLS & QUALIFICATIONS:  

• 7+ years relevant experience in Database Marketing and Data Analysis
• Direct Mail / Catalog mailing / Consumer marketing experience is highly desired. 
• Experience with new customer acquisition, i.e. working with vendors who supply lists of potential customers, and analyzing those lists, merging them into the main database 
• Exceptional teamwork skills; ability to interact and contribute effectively with others in a fast-paced, collaborative team atmosphere 
• Ability to organize and multi-task while completing projects to meet deadlines with a strong attention to detail   
• Savvy with analytics, reporting and funnel development; considered an Excel and data guru by your peers 
• A self-starter and someone that likes to take control of the reigns 
• Detail oriented, organized, and strong communication skills – both verbal and written
• Experience with the following is advantageous: SQL, Google Analytics, Salesforce (Marketing, Sales, and Service Clouds), Tableau 
• Passion for marketing; love of travel a plus! 

Note this position requires 1-3 days a week onsite working with the team at headquarters in the Norwalk CT office.  
 Job ID: 5340